• Minimalism, universalism and practicality!

    More fragrances -> let's give the customer a choice! Because with 10 fragrance variants, the customer wants an additional aromatic variant ...More indexes -> so that stores could sensibly divide the range. Two are side by side and are fighting for the client ...More product lines -> beca... View Post
  • Cruelty free and vegan. Is it important in cosmetics?

    Let's start from the beginning ... What does cruelty free mean and how to understand vegan cosmetics? Translating literally the concept of cruelty free we get "cruelty-free" or "cruelty-free". However, this concept has also become synonymous with something that means "is not tested on animals." I... View Post
  • Men's care is also important!

    Men are considered to be people who do not like too much cosmetics ... Usually, they need "soap", anti-respirant, toothpaste and a toothbrush! Very often, they don't need other cosmetics anymore ...So they forget about moisturizing the face skin! If the face is washed, what should I mess with it ... View Post
  • The skin under the eyes can be very demanding!

    Yes it's true!"To make it look beautiful we need to arm ourselves with the right cosmetics.Ideally, they should be as delicate as possible, but also effective. "If you are still interested in the reviews of our Lift eye roll-on, please read 😊: View Post
  • Christmas gift cosmetics - faux pas or bull's eye?

    We often hear that cosmetics for a Christmas gift are not a thoughtful gift. Rather, something like bingeing or "last minute" shopping. But should we really generalize like that? For whom a cosmetic for a gift is a hit?By walking, or rather running around shopping centers in the pre-Christmas per... View Post