More fragrances -> let's give the customer a choice! Because with 10 fragrance variants, the customer wants an additional aromatic variant ...
More indexes -> so that stores could sensibly divide the range. Two are side by side and are fighting for the client ...
More product lines -> because we will reach a different group of recipients: to babies, children, teenagers, people 20+, 30+, 40+, 50+, 60+, 70+, 80+, 90+, 100+, for women, for men, for all skin types: acne, oily, combination skin, etc. etc. etc.
Hmmm ... It's different with GoNature! We focus on minimalism, universalism and practicality!
When creating products, of course, we meet the needs of customers, we analyze them and we want to satisfy them. However, we always wonder how to create a product that will not answer only one need, but many needs. What should it smell like to be relatively universal and suit the majority of the target group, and would it like best? How do you pack the product to make it ergonomic and handy to use? Yes, yes ... we are working hard on it ...
We currently have 8 SKUs, and all of them are multifunctional! Each of them has several applications or responds to several needs. Does a man like a lot of cosmetics ??? Nooooo ... Therefore, we've created only one for care. So regardless of whether he shaves his beard every day or has a beard or bald head -> our product will meet his expectations! What's more, the surveyors testify that by using skin care serum, they sometimes give up perfume, in favor of the smell of the serum ... Because it is beautiful, masculine smells and stays on the skin for quite a long time ...
The next issue is the performance of cosmetics ... Why does our multifunctional butter need to be warmed up in your hands for a while before you apply it to your skin? That overzealous people would not use all the compactness of the jar at once! The butter does not have a single gram of water, so a little bit is enough for the skin to receive adequate hydration. In this way, we educate customers and develop good habits in them. What about serum? We closed the serum in airless. The customer will use only one pump for moisturizing, and it is completely sufficient. What's more, airless ensures that the entire cosmetic is used to the end, so nothing is wasted. In this way, we also try to support the philosophy of zero.
All our cosmetics are available in small weights, so that they fit in the vanity bag during trips and do not pose a problem at the airport gates. Do you know this feeling when, before a family trip, you jump for cosmetics, so that she finally wants to shut up? The combination of multifunctionality, cosmetic performance and low basis weight solves this problem.
Well ... that's how it is with us at GoNature! It's different! So I think we're a ship that goes against the tide. But we are good with it! 😉
